Resume

David Covell (send me an e-mail)EXPERIENCEYahoo!, Sunnyvale, CaliforniaDirector, Yahoo! Mail Product Management 09/2007 - PresentE*TRADE FINANCIAL, Menlo Park, CaliforniaCorporate Services Product Management 03/2001 - 09/2007Simplify the Complex:

  • Re-designed industry-leading web site with more than 1.3 million users in 103 countries
  • Defined product strategy and built a team to execute that strategy in Mumbai, India
  • Localize products and content for international markets
  • Devise customer research strategies, including usability studies and focus groups
  • Create competitive intelligence for product development and positioning
  • Speak at customer advisory board, industry events, and conference workshops

Turn Ideas into Reality:

  • Partner with engineering teams to optimize software development
  • Manage projects to on-time, on-budget deployment
  • Analyze user behavior and gather feedback to continuously improve their experience
  • Manage vendor relationships from selection to contract negotiations

Measure Results & Grow Revenue:

  • Contributed to product revenue growth of more than 60% since 2001
  • Launched products with projected revenue of more than $50 million over three years
  • Developed cross-sell marketing campaigns with projected revenue of $27 million
  • Defined a “customer engagement index” to segment customers by activities and revenue

Simpata, Alameda, CaliforniaProject Manager 08/2000 - 03/2001

  • Identified, evaluated, and managed business development opportunities
  • Coordinated cross-organizational product development initiatives
  • Created a plan for alternative distribution strategies to increase market penetration

HealthNet, Kansas City, MissouriBusiness Analyst 06/1999 - 08/2000

  • Streamlined workflows, data management, and reporting
  • Interfaced between information technology and data end-users
  • Defined scope and requirements for complete transaction system upgrade
  • Created intra- and cross-departmental best practices
  • Designed user-friendly interfaces for critical internal software applications

EDUCATIONUniversity of KansasBachelor’s of Science, Business Administration 05/1999ACTIVITIESBayCHI, The San Francisco Bay Area Chapter of ACM SIGCHILobster Theater Project Board of DirectorsCommonwealth Club of California